Distributor Spotlight – Adrien Gauvin
What makes customers choose CWP time and time again? For Adrien Gauvin, sales representative specialized in GETs at HCMF, it comes down to a combination of high product quality, ease of use, and strong performance in the field. In this interview, he shares insights into the products most in demand, a customer case where C-REX made a significant difference, and his top advice for fellow distributors looking to grow their business.
Which product do you sell the most – and why?
It’s the C-REX range because it is the latest patented system, which gives us a strong aftermarket opportunity as the exclusive dealer in our area.
What makes CWP wear parts better than those of competitors?
The main differentiator is the quality of CWP products, which makes a real difference in the field.
Can you share an example of when a CWP product made a real difference for a customer?
One example is a Volvo EC480 owned by one of our customers. The machine was originally fitted with a J550 system, which we converted to C-REX R50. The customer especially appreciates how quick and easy it is to mount and dismount the teeth. Changing teeth or moving them from one position to another takes a maximum of five minutes.
The mechanical lip shrouds offer the same advantage compared to traditional welded shrouds—they are easy to install and remove. The customer is also very satisfied with the overall wear life of the system.
What are your top three sales tips for other distributors?
- Product. Trust the quality of the product. CWP products are made in Europe and offer solid, durable adapters compared to many competing solutions.
- Service. Stay close to your customers. Visit them regularly, build strong relationships, and be ready to support them whenever they need help.
- Stock. Customers often need parts urgently, so local availability is essential.