Distributor spotlight – Jérôme Duchier
What does it take to build long-term customer trust in a competitive market? For Jérôme Duchier, owner of SOUD TP, it starts with confidence in the product, strong technical support, and solutions that deliver proven results in the field. In this interview, he shares his experience with Combi Wear parts products, a customer success story involving C-REX, and his top recommendations for fellow distributors looking to strengthen their sales.
Which product do you sell the most – and why?
As a repair shop, we mainly work with products in the R29 to R70 range, which reflects the type of equipment and applications we serve. We also sell a significant amount of ProTect products, as we operate in a highly abrasive area. I focus exclusively on the C-REX system because it is patented and offers clear advantages for both us and our customers.
What makes Combi wear parts better than those of competitors?
I have worked with Esco products for several years, and in my experience, premium brands such as Esco, MTG, and Combi Wear Parts, all offer high product quality. What really makes the difference is the level of support and the sales strategy behind CWP products. And off course I love Orange 🙂
Can you share an example of when a Combi Wear Parts product made a real difference for a customer?
One example is our customer Carrière du Bassin de Brive, who previously used the Cat Advansys system. They experienced tooth loss and had to replace adapters three times within a 1,000-hour operating period.
After switching to C-REX, their first set of adapters lasted 2,500 hours and was only replaced because the bucket lip itself had worn out. The second set has now exceeded 3,000 hours of operation, and they have not lost a single tooth since making the change.
What are your top three sales tips for other distributors?
- Believe in the product. We distribute Combi Wear Parts because we are convinced it is the right choice. When a customer needs support or repairs, we recommend CWP products for their bucket. We stand behind that recommendation, and in most cases, the customer trusts our expertise.
- Highlight the key advantages. CWP products are manufactured in Europe, known for their high steel quality. The C-REX locking system is 100% secure and reliable, eliminating the risk of losing parts in operation.
- Emphasize the support. If something happens, the excellent support from the factory is a strong argument and reassures customers that they have chosen the best solution on the market.